If we have to handles social and business communication on day to day basic. We still meet to prepare written message. Written communication is in many from of letters, circular, notes, mannual etc.
Advantages of written communication:-
1). It is definite psrecise
2). It is permanent record
3). access to distance processes
4). Leaves long lasting impact on the mind of reader
Limitation of written communication:-
1). Time consuming
2).lack of secrecy
3). Variety interpretation
4). Suspense is not possible
Purpose of written communication
1). Wide coverage
2). precision
3). Exactness
Principle of affective writing
1). Clarity
2). conciseness
3). simple and unambiguous language
4). Reader annotation
5). Relevance
Writing technique
1). preparation
2). Making and outline
3). Writing the draft report
5). Greeting material
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